ikrondigital logo digital marketing services agency
0 %
Growth in YoY revenue
0 %
Increase in marketing revenue
0 %
Return on Ad Spend

It wasn’t easy reaching there, though. Here’s why

Our venture into a new international market presented a unique set of challenges, as it was uncharted territory for us.

The product we offered was relatively high-end and not necessarily one that everyone would readily purchase online.
In this existing market, we encountered stiff competition, which added to the complexity of our efforts.

To top it all off, there were significantly elevated expectations surrounding our endeavors, creating a daunting atmosphere that we had to navigate with precision and determination.

So, what did we do?

First, we figured out the winning platform

In the realm of digital marketing, there’s often one platform that outshines the rest. For us, that platform turned out to be Google.

Harnessing the potential of an underutilized ad account and embracing a fresh Performance Max campaign, we took a bold leap in terms of budget allocation. The result was the launch of a campaign that, within its initial 10 days, delivered a remarkable 100% increase in sales compared to the previous month.

Then, we started expanding

Relying solely on one platform can be risky, as we learned from our experience with Meta. Therefore, we decided to explore new avenues beyond Google, Facebook, and Instagram.

Our first choice was Pinterest, a platform we had never ventured into but had certainly used for browsing furniture – a logical fit for our products. In the first month of utilizing Pinterest, we witnessed promising results, with a 16% increase in checkouts, a 27% boost in revenue, and an impressive 9.3% rise in average order value compared to its organic performance in the previous month.

With this success under our belt, we proceeded to further diversify our advertising efforts by expanding onto TikTok. Stay tuned, as this journey promises to be another fascinating case study in the making!

Point to note: never underestimate user experience

UI/UX is a crucial aspect of marketing, and our experience with this brand shed light on its profound significance. When tasked with marketing high-end furniture, including TV beds, we quickly realized that traditional payment methods would not suffice.

By introducing convenient payment alternatives such as “buy now, pay later” and loaning features, we witnessed a remarkable surge in revenue, fueling our optimism for success.

Furthermore, it’s worth noting that incorporating these features into your content can have a substantial impact. It’s not to be underestimated, as it can lead to a significant boost in click-through rates (CTR).

Team Takeaways

  • Believe in the process and take valuable lessons from your mistakes.

    Embrace innovation and never hesitate to explore new approaches; that’s the essence of marketing!

    Always be prepared with a backup plan, or better yet, a contingency platform.

    Remember, appreciative clients are the cornerstone of a successful journey.