University Realty, a premier student housing property catering to students from Drexel, Penn, and Temple colleges, provides attractive and well-appointed apartments conveniently located near campus.
As they approached the peak leasing season, University Realty sought the assistance of Ikron Digital to bolster their social media presence. Their aim was to generate awareness about their properties and generate a substantial surge in leads.
To meet University Realty’s goal of driving sales, we decided on a strategy to maximize Facebook, Twitter and Instagram. Facebook’s advertising platform allowed us to reach a massive number of students with very target messaging to drive leads and Twitter and Instagram allowed for one-on-one communication to build authentic relationships with their target audience.
Overall, our strategy proved highly effective, driving over 2,000 leads and 4 million impressions.